LinkedIn has become the primary BD platform for most industries around the world. By understanding the recent algorithm changes, smaller...

Can you do your own site marketing? Who on my staff has the time? Should I spend a lot to compete with other sites? In this Note to File...

Christine: Hello! With today’s interview, we are wrapping up our 8-part series dedicated to marketing for clinical research sites. You...

Christine: Well, hello, everybody! Today, we are going to talk about how clinical research sites can talk to their Clients, Sponsors and...

Christine: Well, hi Heather! It's so exciting to have you here to talk about how we speak to patients in clinical research. So, I'd love...

Diversity—it's not a check-the-box solution for your marketing efforts. Marketing isn't done in a diversified way, and you go, “Oh yes, I...

This week, Christine Senn speaks with SEO expert Kayra Velez about the importance of search engine optimization.

This week, Christine Senn talks about the importance of having a website for your site.

Today we're going to talk about branding, both for the company and for yourself. I'm going to start with the company. Companies gain...

Today we embark on a new series, which is going to be about marketing in clinical trial research. It is something that some companies do...

We are proud that a recent set of trial ads we did for our client, IACT Health, were chosen to be a CRO's example to all of their...