top of page
Search

Clinical Trial Marketing: How to Speak to Your Patients
Christine: Well, hi Heather! It's so exciting to have you here to talk about how we speak to patients in clinical research. So, I'd love...
Oct 27, 20226 min read

Clinical Trial Marketing: Diversity
Diversity—it's not a check-the-box solution for your marketing efforts. Marketing isn't done in a diversified way, and you go, “Oh yes, I...
Oct 6, 20224 min read

SEO: What is it and why does it matter?
This week, Christine Senn speaks with SEO expert Kayra Velez about the importance of search engine optimization.
Sep 15, 20226 min read

Keeping Your Site in Sight: Website Best Practices
This week, Christine Senn talks about the importance of having a website for your site.
Aug 25, 20224 min read

Personal & Professional Branding
Today we're going to talk about branding, both for the company and for yourself. I'm going to start with the company. Companies gain...
Aug 4, 20224 min read

Why Marketing?
Today we embark on a new series, which is going to be about marketing in clinical trial research. It is something that some companies do...
Jul 21, 20223 min read

Character Strengths: Humanity
I'm wearing red today because we're talking about love. I don't normally dress in theme, but really – what is the color of wisdom or...
Jun 29, 20224 min read

Character Strengths: Wisdom & Knowledge
This is the fourth video in my series called Character Strengths. Today, we explore the virtues of wisdom and knowledge.
Jun 1, 20224 min read

Character Strengths: Transcendence
I did not think that the virtue of transcendence was going to apply to business, but it absolutely does, especially in inspirational...
May 12, 20225 min read

Character Strengths: Courage
Hello! Today we're going to continue our series on character strengths. This time we are going to talk about the virtue of courage. This...
Apr 21, 20227 min read

Character Strengths: Justice
Today we're going to start a new series called Character Strengths. For anyone who knows me, I really love positive psychology. I do not...
Mar 31, 20228 min read

Eliminate Silos in the Workplace
Hello! Well, today is a super simple concept that is actually a little bit scary to some people, and it's this: Don't work in silos. For...
Mar 10, 20224 min read
bottom of page