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Expanding the 5 Stages of Change: The Role of Relapse
Discover the often overlooked 6th stage of change—relapse—and why it's not a sign of failure. In this video, Christine Senn, Ph.D., delves i
Jun 11, 20244 min read

The Clinical Research Profession: Growing the Clinical Research Workforce
This podcast focuses on how to grow the clinical research workforce through credentialing, internships, and educational initiatives.
Oct 12, 20235 min read

A Primer to the Clinical Research Industry
Part II of our introduction to The Clinical Research Profession Series goes into detail on the various acronyms and industry segments...
Sep 28, 20233 min read

SennSays – Get Noticed on LinkedIn
LinkedIn has become the primary BD platform for most industries around the world. By understanding the recent algorithm changes, smaller...
Aug 10, 20232 min read


Clinical Trial Site Marketing- Research Designed and Note to File
Can you do your own site marketing? Who on my staff has the time? Should I spend a lot to compete with other sites? In this Note to File...
Jun 29, 20231 min read

Mindshift for Professional Growth - How To Be a Better Problem-Solver
Hello everyone! Well, I'm wearing my readers, so we're pretty sure it's story time. What I'm going to talk about today is more about...
Jun 8, 20233 min read

Clinical Trial Marketing: Diversity
Diversity—it's not a check-the-box solution for your marketing efforts. Marketing isn't done in a diversified way, and you go, “Oh yes, I...
Oct 6, 20224 min read

SEO: What is it and why does it matter?
This week, Christine Senn speaks with SEO expert Kayra Velez about the importance of search engine optimization.
Sep 15, 20226 min read

Keeping Your Site in Sight: Website Best Practices
This week, Christine Senn talks about the importance of having a website for your site.
Aug 25, 20224 min read

Personal & Professional Branding
Today we're going to talk about branding, both for the company and for yourself. I'm going to start with the company. Companies gain...
Aug 4, 20224 min read

Why Marketing?
Today we embark on a new series, which is going to be about marketing in clinical trial research. It is something that some companies do...
Jul 21, 20223 min read
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